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Sue Wong
At Sue Wong, I worked across marketing and production to support the launch of seasonal fashion collections—developing visual assets that carried through from concept to presentation.
The work sat at the intersection of fashion, storytelling, and brand—translating garments and themes into cohesive campaigns across print, digital, and live events.
What I did
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Designed visual assets for seasonal campaigns, including print, digital, and promotional materials
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Developed marketing and presentation materials for collections and client-facing use
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Supported fashion show production, including signage, guest materials, and on-site design
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Collaborated with the broader team across both marketing and production
Campaign Design and Visual Direction for Fashion Collections
Graphic Designer | Fashion Marketing & Production
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The Work
Each collection started with a theme—often rooted in vintage references, narrative, or a specific mood—and the goal was to translate that into a cohesive visual language.
I worked on everything from campaign graphics to printed materials and show assets, making sure the visuals aligned with the tone of the collection while still functioning across different formats. That included designing catalogs, social assets, and supporting materials for fashion shows and presentations.
Because the work was closely tied to production, there was a constant balance between concept and execution—making sure everything not only looked cohesive, but could be delivered on time and function in a live setting.
Outcome
I developed cohesive visuals across multiple seasonal collections, helping translate each concept into clear, usable marketing assets. The work carried through from campaign materials to fashion show presentations, creating a consistent visual presence across both marketing and live events while supporting production timelines and delivery.
