First American
I worked on a company-wide rebrand for First American, helping shape a visual system that could scale across everything from web to internal tools.
What I did
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contributed to the brand system and visual direction
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worked on layout systems and marketing assets
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helped design and present a new company homepage
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collaborated closely with cross-functional teams
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Company-Wide Rebrand and Scalable Visual System
Senior Graphic Designer (Creative Lead Track)
Projects ............... 5
About ................. 35
Resume ............... 48
The Work
The biggest focus was building something consistent but flexible. The brand needed to work across a lot of teams, products, and use cases without feeling rigid.
I worked in Figma to develop wireframes and layout systems for the homepage, collaborating with a small team to explore structure, hierarchy, and overall flow.
We iterated together in a shared file, refined directions, and presented
concepts to stakeholders.
Alongside that, I contributed to the broader rollout—developing assets and systems that could be used across marketing and internal communications without reinventing the wheel every time.
Outcome
The result was a much more unified brand presence—cleaner, easier to use, and far more scalable across teams.
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