Arizona State University
At Arizona State University, I led visual design for the college, developing a cohesive system within the broader ASU brand that could support everything from campaigns to institutional messaging.
A major focus was repositioning the Teachers College to feel more forward-thinking—treating education and learning with the same sense of innovation we typically associate with technology and future-focused industries.
What I did
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Built the college’s visual system within the ASU brand
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Led design direction for the Teachers College
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Created campaign and narrative-driven materials
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Designed graphics for a United Nations learning initiative
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Ensured consistency across teams and outputs
Building a Visual System for Education, Reimagined
Principal Graphic Designer
Projects ............... 5
About ................. 35
Resume ............... 48
The Work
The Teachers College wanted to challenge the traditional perception of education and position itself as a leader in innovation. Instead of relying on familiar academic imagery, we approached education with the same sense of curiosity and forward-thinking often associated with technology and emerging industries.
I developed the college's visual system within the broader Arizona State University brand, creating a flexible identity that carried across campaigns, publications, presentations, and recruitment materials. A large part of the work centered on telling human stories—highlighting educators, exploring learning pathways, and presenting research in a way that felt approachable, modern, and inspiring.
The project also extended to a United Nations learning initiative, where I translated educational research and findings into presentation graphics that supported discussions around global learning and educational pathways.
Outcome
The project established a cohesive visual identity that helped reposition the Teachers College as a more modern, forward-thinking leader in education. The system was applied across recruitment campaigns, publications, presentations, and institutional communications, creating a consistent voice for the college while supporting its broader strategic goals. The work also extended to a United Nations learning initiative, where the visual storytelling helped communicate educational research and learning pathways to an international audience.
